Capturing an image is only one step in the process of creating a piece of art with the system we call photography. Photographers must perform specific actions to capture an image - no matter what camera is used. Processing the image for various end uses such as print, web, or LCD display also requires certain steps be performed - just as film had to be developed, so too must digital images be processed. This class shows you how.

So you’ve taken lots of images. Now you want to learn how to organize them so you can find them quickly. Also you want to know how to edit them for display and print.

Here’s the solution:
Learn how to use Adobe Lightroom to quickly accomplish what many photographers, whether beginner or professional uses for ever image they capture. We will be covering the following:
- Importing Images
- Key Wording
- Editing (Develop module)
- Preparing for Print (Print module)
- Printing (Print Module)

Learn a workflow from capture to print using Adobe Lightroom to simplify storing, backing up, managing, editing and printing your images that fits your capture system and skill level.

Format: Lecture & projected demonstration. Hands-on if you have a laptop computer with Adobe Lightroom installed.

Location: In the same building as Advance Camera; Suite 8134, which is on the backside of the building.

Registration: Call, email or stop by to pay and get registered.

Class Size: Limited to 4-8 people.

Bring: Images for example (on a flash drive or disc) and questions you may have.

Just as film photography required processing the film and then certain additional steps when printing from the negative, Digital Phtography too requires processing and certain steps when preparing to print.

Conventional wisdom in the digital realm says sharpening of the image should be the last thing you do prior to printing. There are other times you shold sharpen as well as other editing tasks.

Learn how to edit your images to maximize their printed impact.

Week 1: Workflow for printing images and color management settings

Week 2: Pre-Printing editing in Adobe Lightroom® and in Photoshop CS®

Week 3: Multi-purpose sharpening and print size sharpening

Week 4: Printer configuration and printing the final product

Class Details:

Format: Predominately hands-on practice with a dash of technical discussion

Location: In the same building as Advance Camera, Suite 8134, which is on the backside of the building

Class Size: Limited to 4-10 people

Bring: Your favorite images, your laptop if you have one with Adobe Photoshop Elements, Lightroom or CS installed.

If you are interested and want to know more about any of these classes, or want to sign up, please call (503.292.6996 x.21) or stop by the store. Class prices, dates and availability vary. All classes include hands on training and a handout on various techniques we cover in class. All classes require pre-payment.

Course Description:

This four-hour seminar focuses on the need for a color management workflow and the use of various tools for camera color calibration, monitor and projector calibration, and printer profiling. Learn the processes required to ensure accurate capture of light with your camera, display it properly on your computer monitor or projector, and sucessfully have your printer reproduces the image on paper that you see on your monitor.

Target Audience:

-Beginner to advanced photographer

Upon completion of the course, students should be able to:

-Explain the need for Color Management in photography

-Determine their personal need for Color Management

-Select an appropriate Color Management solution based on their budget

-Explain the various steps to implement good Color Management workflow

-Implement a Color Management Workflow

If you are interested and want to know more about any of these classes, or want to sign up, please call (503.292.6996 x.21) or stop by the store. Class prices, dates and availability vary. All classes include hands on training and a handout on various techniques we cover in class. All classes require pre-payment.

This class is designed by Mel Huffman to show you a workflow that fits your photographic editing needs using Photoshop. Concepts presented are effective for users of Adobe Photoshop CS2, CS3, CS4 and CS5.

Capturing an image is only one step in the process of creating a piece of art with the system we call photography. Photographers must perform specific actions to capture an image – no matter what camera is used.

Processing the image for various end uses such as print, web, or LCD display also requires certain steps be performed – just as film had to be developed, so too must digital images be processed.

After storing, cataloging, and basic editing of your images in Adobe Lightroom, you may want to makethat good image great, but you need the tools only available in Phtoshop.

This class shows you how to take your good images to a higher level. Learn a workflow using Adobe Photoshop.

Topics of Discussion:
-Levels
-Curves
-Masks
-Color Correction
-Sharpening
-Printing

Class Details:
This class meets 4x – Cost is $150
Format: Lecture & Project Demonstration. Hands-on if you have a laptop computer with Adobe Photoshop Elements installed. Note, a computer is not necessary.
Location: In the same building as Advance Camera, Suite 8134, which is located on the backside of the building.
Class size: Limited to 4-10 people
Bring: Images for example editing and questions you may have.
Registration: Call 503.292.6996, email Jordan@AdvanceCamera.com or stop in to sign up and pre-pay for the class.

If you are interested and want to know more about any of these classes, or want to sign up, please call (503.292.6996 x.21) or stop by the store. Class prices, dates and availability vary. All classes include hands on training and a handout on various techniques we cover in class. All classes require pre-payment.

Course Description:

Learn how to use the capabilities of your camera to improve your photographic skills and creativity; get the image you want, not what the camera “thinks” is correct.

This course shows you how to move from allowing the camera to decide how the picture will look (using Auto Mode) to you being the creative talent determining exactly how the image will be created based on the functions of your camera, the basics of photography (light, exposure, and composition), and modern digital possibilities.

Course Topics:

Digital Camera Overview

Exposure Expanded

Aspects of Light and White Balance

Composition (rules and breaking the rules)

Still Photography (landscape, portraiture, macro, aperture priority)

Action Photography (focusing modes, depth of field, shutter priority)

Creative Photography (zooming, panning, moving, perspective, lighting)
Using Flash (in-camera, on-camera, and off-camera flash)

Looking Ahead (HDRI, 3-D, movies, image management, editing options)

Registration: If you are interested and want to know more about any of these classes, or want to sign up, please call (503.292.6996 x.21) or stop by the store. Class prices, dates and availability vary. All classes include hands on training and a handout on various techniques we cover in class. All classes require pre-payment.

Course Description:

Learn how to use the capabilities of your camera to improve your photographic skills and creativity; get the image you want, not what the camera “thinks” is correct.

This course shows you how to move from allowing the camera to decide how the picture will look (using Auto Mode) to you being the creative talent determining exactly how the image will be created based on the functions of your camera, the basics of photography (light, exposure, and composition), and modern digital possibilities.

Course Topics:

-Digital Camera Overview

-Exposure Expanded

-Aspects of Light and White Balance

-Composition (rules and breaking the rules)

-Still Photography (landscape, portraiture, macro, aperture priority)

-Action Photography (focusing modes, depth of field, shutter priority)

-Creative Photography (zooming, panning, moving, perspective, lighting)
Using Flash (in-camera, on-camera, and off-camera flash)

-Looking Ahead (HDRI, 3-D, movies, image management, editing options)

Registration: If you are interested and want to know more about any of these classes, or want to sign up, please call (503.292.6996 x.21) or stop by the store. Class prices, dates and availability vary. All classes include hands on training and a handout on various techniques we cover in class. All classes require pre-payment.

Dave Hutt has redesigned this studio lighting seminar to appeal to both beginners, who want to know more about all aspects of studio lighting, as well as working pro’s that are looking for conformation. Dave has been in professional photography since his apprenticeship in 1973, and since then has owned or managed studios and color labs in Wyoming, Colorado, California, Washington and Oregon. He is an award winning photographer that now devotes his career to photo education. For more information about dave, check out his website: www.davehuttphotography.com

Topics of Discussion:
-Creative light modifying using:
umbrellas, softboxes, beauty dishes, octobanks and spot grids
-Using a flashmeter to measure light with pin-point accuracy
-Understanding & controlling lighting ratios
-Setting up the studio using:
main light, main-and-fill, background and hair lights
-Lighting & posing for “Rembrandt”, glamor, and editorial styles
-Understanding histograms
-Getting the most out of your digital SLR:
custom white balance, shooting RAW files, and more
-Discussion on copyrighting your photographs

Whether you’re a working professional whom wants a different perspective on external lighting, or you’re a beginner just getting into photography that is interested in learning about various lighting techniques that may help you take better pictures. This class is meant for you.

This class will also show you how to create a variety of images through various poses and lighting ratios. Dave will demonstrate how to master these techniques by making minor adjustments that create an entirely different image. The class includes a handout that Dave has provided with pictures of different poses and how they are created. After Dave demonstrates each pose, you will have the opportunity to take pictures with your camera to go along with the handout.

Class Format:
Dave starts by showing you what he can do with one light, he then adds a second, a third and finally a forth. As this process goes on, everyone will have the opportunity to take pictures. The images that you take home will make for good reference, showing you the affect of each lighting set-up. In addition, since Dave shoots tethered to a monitor, everyone is able to see his images.

Sophisticated portrait techniques are not difficult to master and studio lighting and equipment can be affordable. Due to Dave’s easy going personality and years of experience, he is able to help photographers of all levels understand light and how to direct or diffuse it. He will also discuss equipment that will help you take better pictures. You will learn how to:position lights in the right place,how to pose people correctly, how various forms of lighting equipment are used.

*Because this is a hands on class, make sure to bring your camera!

Class Location:
Bliss Studio- located on 7693 SW Cirrus Blvd #32 Beaverton, OR 97008

To register for this class, call (503.292.6996 x.21), or
email Jordan@AdvanceCamera.com or stop by the store.

I. Intro to HDR
II. The Art of Tone Mapping

I. Intro to HDR - This two hour course is designed to: educate you on what HDR is, how to use your camera to take HDR images and how to download a free trial version of Photomatix. Your camera is required for this class because John will be teaching us how to determine your cameras specific dynamic range, which will help you maximize image tonal range. $50

II. The Art of Tone Mapping - This two hour course is based on the program Photomatix, where John will be covering all the adjustment tools Photomatix offers. These tools consist of General Adjustments (strength, color saturation, light smoothing and luminosity) Tone Adjustment (white & black point gamma), Color Adjustments (color temp and saturation in both high/low light) and Micro Adjustments (Contrast and smoothening). How all these fine adjustments play together, becomes subjective to the artist. $50
*Photomatix offers a free 30-day trial, which can be purchased at 20% off after attending this class. www.hdrsoft.com

The cost for each class is $50 (handout included)
Registration: If you are interested and want to know more about any of these classes, or want to sign up, please call (503.292.6996 x.21) or stop by the store. Class prices, dates and availability vary. All classes include hands on training and a handout on various techniques we cover in class. All classes require pre-payment.

John Griffiths, an artist and our instructor is very passionate about photography. Read John’s Artist Statement below.

“My Primary focus as a photographer is to combine strong compositional elements together with synergy that direct and reflected light creates. This synergy results in an image that conveys the depth, form and feeling that existed in the original scene. I strive to create images that make a strong initial impression and possess lasting appeal through details that become apparent over time.

The Limitation of Photography is its greatest strength, the credibility that comes from reality. The advent of digital manipulation is leading to some “photographs” that are no longer photographs but creations more akin to graphic art that should be called photo-illustrations. My photographs reflect what I saw and felt at the moment of exposure.”

Mark Fitzgerald, a local in the Portland area presented his new book “Photoshop CS3 Restoration & Retouching” to the local members of PMPA (Portland Metropolitan Photographers Association). The presentation consisted of him at a table with his computer explaining to all the ins and outs of what the book consists of. I don’t claim to have read many Photoshop books, but because I’ve been in the photo industry for quite some time, I’ve seen my fair share and this one is the best reference tool I am yet to run across. Hear is my take…

I have been a Photoshop user for a couple of years, but tend to only edit the obvious such as exposure, color balance, maybe the contrast and/or sharpness and then I’m done. It wasn’t until recently that I have been using various layers to enhance my images and im finding that I still lack confidence with the abundance of tools and options CS3 has to offer. I relate these inadequacies to sporadic practice. Like anything, practice makes perfect, and if you don’t use it… you loose it. Since Photoshop isn’t my full time job, I find that I forget minor details more often than not. This is where “The Photoshop Bible,” comes in as an amazing resource. First of all the table of contents is written very well. Being able to look up a specific tool or scenario, fast (portraiture, architecture) is vital to a 500 page book of information. This book is relatively new to me and I have already used it several times as reference and I’m happy I did. Each time I have used the book, I start by scanning the index, after finding the page and reading into it I always find additional information that helps me perform the task more effectively. I also find that his dialogue makes for an easy read that’s comprehendible the first time read.

I would recommend this book to anyone serious about Photoshop, who doesn’t have the time to continually practice and learn the new tricks because Mark makes it easy! It’s easy to find what your looking for and it’s easy to read, understand and perform what the author says! If your interested in checking out this book or buying a copy you can check it out at Advance Camera (the cost is $40).

Mark showing off his Adobe Certified skills…